BLOOM
Bloom is a Vietnamese beverage brand that brings national history and cultural identity into its design, featuring four motifs inspired by iconic Vietnamese flowers. Through naturally fermented fruit juice, Bloom offers customers a taste that blends novelty with nostalgia.
This project required creating a brand inspired by a Vietnamese cultural element with a tight schedule — 1 week.
I chose to develop a fermented fruit drink brand featuring four traditional symbols — lime leaves, bodhi leaves, lotus, and chrysanthemum.
The visuals combine modern illustration with clean, minimal layouts, resulting in a product that both honors cultural aspects and appeals to customers.
The result is my first complete solo brand identity project, created in just one week — and one that I truly enjoyed working on.
I also created a simple posters series and a billboard using typography and mockups to promote the product.
